The second edition of this easy-to-understand pocket guide remains an invaluable tool for students, assistant practitioners and radiographers. Providing an accessible introduction to the subject in a reader-friendly format, it includes diagrams and photographs to support the text. Each chapter provides clear learning objectives and a series of MCQs to test reader assimilation of the material. The book opens with overviews of image production, basic mathematics and imaging physics, followed by detailed chapters on the physics relevant to producing diagnostic images using X-rays and digital technologies. The content has been updated throughout and includes a new chapter on CT imaging and additional material on radioactivity, dosimetry, and imaging display and manipulation. Clark's Essential Physics in Imaging for Radiographers supports students in demonstrating an understanding of the fundamental definitions of physics applied to radiography ... all you need to know to pass your exams!

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

The second edition of this easy-to-understand pocket guide remains an invaluable tool for students, assistant practitioners and radiographers. Providing an accessible introduction to the subject in a reader-friendly format, it includes diagrams and photographs to support the text. Each chapter provides clear learning objectives and a series of MCQs to test reader assimilation of the material. The book opens with overviews of image production, basic mathematics and imaging physics, followed by detailed chapters on the physics relevant to producing diagnostic images using X-rays and digital technologies. The content has been updated throughout and includes a new chapter on CT imaging and additional material on radioactivity, dosimetry, and imaging display and manipulation. Clark's Essential Physics in Imaging for Radiographers supports students in demonstrating an understanding of the fundamental definitions of physics applied to radiography ... all you need to know to pass your exams!

This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. By bringing together contributors from authors ranging from Machiavelli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include:
* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
* rhetoric and dichotomy of Machiavelli.
Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science.

eBook available with sample pages: 0203462173

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

Fun-packed adaptation of Rudyard Kipling's Mowgli stories. After being abandoned as a child, young Mowgli (voiced by Bruce Reitherman) is brought up in the jungle by wolves. However, when the news arrives that murderous, man-hating tiger Shere Khan (George Sanders) has returned, Mowgli's friends Bagheera (Sebastian Cabot) and Baloo (Phil Harris) set out to return the reluctant mancub to the humans' village. Their task is not made any easier when Mowgli is kidnapped at the behest of monkey ruler King Louie (Louis Prima), who wishes to learn the secret of man's power - fire! Disney Studios' nineteenth animated feature was the last to be overseen by founder Walt before his death, and won an Academy Award nomination for the song 'Bare Necessities'.

Extensively updated throughout, this new edition introduces students to a wide range of modern legal issues. Written in a clear and engaging style, the book expertly addresses the ways in which the rules and structures of law respond to and influence changes in economic and political life. It provides a clear understanding of the relationship between law and society, with particular emphasis on the importance of morality, dispute solution and business regulation. An Introduction to Law is a valuable resource for students of law, be they undergraduate law students, those studying law as part of a mixed degree, or students on business or social science courses in which legal studies are included.

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

"When the next generation of public affairs practitioners look back to the beginning of the twenty first century they will recognise the 'Handbook of Public Affairs' as the cornerstone text on which global practice came to be based" - Tom Spencer, Executive Director, European Centre for Public Affairs "Excelling in the practice of corporate public affairs in the 21st Century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs"- Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington "Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns'"- Chris Benedetti, President, Public Affairs Association of Canada "The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline'"- Professor Andrew Lock, Leeds University Business School 'The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone from business school deans to chief executive officers to seasoned public affairs executives can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals'"- Douglas G. Pinkham, President, Public Affairs Council "For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow'"-Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney"The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the hands-on reality of applying core concepts and theories to their organisation s management practices"- Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia) Public Affairs and particularly government relations//lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: - investigation into the development and meaning of Public Affairs - the management and practice of Public Affairs within organisations - global case studies - an overview of scholarly developments."

The massive international flows of films, television programs, and other media around the world have long posed vital questions of culture and power. But how can we best understand this central feature of the modern world? Is a model of "cultural imperialism" a valid way of understanding global communications as we approach the end of the century? In this broad-ranging analysis of the new international context of world communication, an international group of leading scholars review and take forward these debates. They discuss different perspectives of the role of the state, the range of cultural impact and influence beyond the media, the roles of international organizations and business interests in world communication, and the potential for resistance and alternatives. They reflect on the "New World International Communications Order" as delineated since the 1970s, and examine its changing nature. Throughout the book they connect analysis of the flows and forces that form the world of media and communication with the fundamental themes of social science, and illuminate the ways in which underlying questions of inequality, power, and control reappear within new media environments.

This book provides a clear, systematic and up-to-date picture of the vast and dynamic industry of lobbying and Public Affairs in Europe, not only at EU level, but specifically in each of the 28 EU Member States. Using contributions from political scientists and lobbyists from each country, the volume offers a comprehensive review of the European lobbying industry, tackling elements such as the institutional framework and the political culture of each country, the perception of lobbyists by public opinion and politicians, the professionalization and the numbers of the industry in each country, the regulation of the sector (through dedicated laws, self-imposed ethical codes, etc.). This is a benchmark publication for all those studying or working in the field of Lobbying, Public Affairs, Communication and Business and Politics in or with EU countries.

European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world's largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world's most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy

Moving beyond notions of cultural imperialism, this book furthers our understanding of the implications of global media culture and politics in the 1990s. Leading scholars from a range of fields bring different perspectives to bear on the role of the state, the range of culture beyond the media, the contribution of international organizations, and the potential for resistance and alternatives. They reflect on the `New World International Communications Order' as delineated since the 1970s, and examine its changing nature. Throughout, they connect analysis of the flows and forces which form the world media and communications with the fundamental themes of social science, and illuminate the ways in which underlying questions of inequality, power and control reappear within new media environments.

This four-volume set looks at the evolution of ideas around that critical government and business strategic interface, Public Affairs, and how our understanding and conceptualisation of the discipline and topic area has changed as the subject has become rapidly grown and become more important over the past decade with globalisation. Through thematic exploration of the key conceptual and empirical articles to have come out of the field, public affairs is here understood as a discipline and professional practice, taking in: the organisation and structuring of the public affairs function; the characteristics and factors influencing the effectiveness of public affairs; the profile, characteristics and competencies of public affairs practitioners; the value of public affairs; what is understood about 'best practice' in the public affairs context, and its limitations; and the international perspective of public affairs. Skilfully edited and introduced by a leading voice in the field, this major work shines a spotlight on a subject which is increasingly gaining strategic significance across disciplines on the global stage.

Volume One: Introduction and definition

Volume Two: Strategy

Volume Three: Globalization

Volume Four: Critical Issues in Public Affairs

The highly pathogenic avian influenza H5N1 strain has spread from domestic poultry to a large number of species of free-ranging wild birds, including non-migratory birds and migratory birds that can travel thousands of kilometres every year. The regular contact and interaction between poultry and wild birds has increased the urgency of understanding wild bird diseases. This manual contains chapters on the basic ecology of avian influenza and wild birds, capture and marking techniques (ringing, colour marking and satellite telemetry), disease sampling procedures, and field survey an monitoring procedures.
Series: FAO Animal Production and Health Manuals